Our Story

Planfarm commenced in 1974 as a partnership of Peter Falconer, John Abbie and Ken Boughton all New Zealanders who came to Western Australia in the 1960’s as agricultural advisors to work in the many farm improvement groups which were established at that time.

These groups were initiated by Professor Henry Schapper of the University of Western Australia School of Agriculture with the purpose of introducing modern business management skills to the farming community. Peter and John worked with the Wongan Hills Farm improvement group which formed the basis for Planfarm.

In the early days, the focus was on farm budgeting and the introduction of improved crop and livestock husbandry to lift profitability. The farmers in the Wongan Hills group were very receptive to advice and through their initiative and assisted by Planfarm, many have gone on to build substantial agricultural and non-agricultural businesses. Some of these clients are now in their third generation with Planfarm and we are proud to have played our part in their success through variable prices and seasons.

From a base of three advisors, Planfarm now employs 25 professionals and staff and along with farm management advice, provide specialist advisors in agronomy and grain marketing. These additional services have been in response to increasing sophistication and scale of farm businesses and changes in the grain marketing environment in Australia. Our advisors continue to assist clients to take advantage of the emerging opportunities in the Western Australian agricultural sector.

In addition we are regularly retained by major banks to assist in lifting client performance along with industry research bodies such as Grains Research and Development Corporation, Meat and Livestock Australia, Department of Agriculture and Food and the University of Western Australia. One of our consultants Peter Newman now heads a national extension programme funded by the Australian Herbicide Resistance Initiative aimed at limiting the impact of resistant weeds on farm profitability.

Planfarm now have a presence across the Western Australian wheatbelt however our key focus has not changed and that is to deliver value to our clients by quality independent advice tailored to meet their individual goals. Another constant over the life of Planfarm has been the use of data to benchmark and set targets for farm performance. Our experienced consultants all know what a top performing farm looks like and how to achieve this.

Today we are proud to service over 480 farmers including some of the state’s most successful and innovative farmers. We look forward to being a part of their continued success in the wonderful business which is agriculture.

Our Team

Planfarm provides a one stop professional service utilising Farm Business Consultants, Agronomists and Grain Marketers with 100's of years' combined experience in the Western Australian farming landscape.

 

Planfarm Board

  • Gerard O’Brien

    Gerard O’Brien

    Chairman
  • Eric Hall

    Eric Hall

    Director
    LinkedIn
  • Graeme McConnell

    Graeme McConnell

    Managing Director
    LinkedIn
  • Richard Quinlan

    Richard Quinlan

    Director
    LinkedIn
  • Cameron Weeks

    Cameron Weeks

    Director
    LinkedIn
  • Walter Millsteed

    Walter Millsteed

    Director
    LinkedIn
  • Paul Omodei

    Paul Omodei

    Director
    LinkedIn

Farm Management Consultants

  • Eric Hall

    Eric Hall

    Director
    LinkedIn
  • Graeme McConnell

    Graeme McConnell

    Managing Director
    LinkedIn
  • Cameron Weeks

    Cameron Weeks

    Director
    LinkedIn
  • Walter Millsteed

    Walter Millsteed

    Director
    LinkedIn
  • Pierre Maartens

    Pierre Maartens

    Farm Mgt Consultant
  • Paul Omodei

    Paul Omodei

    Director
    LinkedIn
  • Rob Grima

    Rob Grima

    Farm Mgt Consultant
  • Glen Brayshaw

    Glen Brayshaw

    Farm Mgt Consultant & Grain Marketing Advisor
    LinkedIn
  • Carter Johnson

    Carter Johnson

    Graduate Farm Mgt Consultant
  • Sang Ravindran

    Sang Ravindran

    Graduate Farm Mgt Consultant
  • Stephen Cocking

    Stephen Cocking

    Farm Mgt Consultant & Grain Marketing Advisor
  • Tyson Fry

    Tyson Fry

    Farm Management Consultant

Project Management Consultants

  • Peter Newman

    Peter Newman

    Project Consultant

Agronomists

  • Richard Quinlan

    Richard Quinlan

    Director
    LinkedIn
  • Hilary Wittwer

    Hilary Wittwer

    Agronomist & VRT
  • Dani Whyte

    Dani Whyte

    Agronomist
  • Nick McKenna

    Nick McKenna

    Graduate Agronomist

Grain Marketers

  • Jerome Critch

    Jerome Critch

    Grain Marketing Director
    LinkedIn
  • Glen Brayshaw

    Glen Brayshaw

    Farm Mgt Consultant & Grain Marketing Advisor
    LinkedIn
  • Nick Joyce

    Nick Joyce

    Grain Marketing Advisor
  • Emily Dempster

    Emily Dempster

    Grain Marketing Advisor
  • Sophie Wooldridge

    Sophie Wooldridge

    Grain Marketing Advisor
  • Nic Sewell

    Nic Sewell

    Grain Marketing Advisor
  • Stephen Cocking

    Stephen Cocking

    Farm Mgt Consultant & Grain Marketing Advisor

Business Management and Support Team

  • Hannah Franz

    Hannah Franz

    Support
  • Colin Rose

    Colin Rose

    Business Manager
  • Karen Borrett

    Karen Borrett

    Support
  • Shirley O’Farrell

    Shirley O’Farrell

    Support
  • Marie Berent

    Marie Berent

    Support
  • Rachael Ferguson

    Rachael Ferguson

    Support
  • Marnie Thurkle

    Marnie Thurkle

    Support

Our Regional Teams

Planfarm provides a one stop professional service utilising Farm Business Consultants, Agronomists and Grain Marketers with 100's of years' combined experience in the Western Australian farming landscape.

 

Esperance

  • Stephen Cocking

    Stephen Cocking

    Farm Mgt Consultant & Grain Marketing Advisor

Geraldton

  • Richard Quinlan

    Richard Quinlan

    Director
    LinkedIn
  • Rob Grima

    Rob Grima

    Farm Mgt Consultant
  • Peter Newman

    Peter Newman

    Project Consultant
  • Nick McKenna

    Nick McKenna

    Graduate Agronomist
  • Marnie Thurkle

    Marnie Thurkle

    Support

Manjimup

  • Paul Omodei

    Paul Omodei

    Director
    LinkedIn
  • Sang Ravindran

    Sang Ravindran

    Graduate Farm Mgt Consultant

Narrogin

  • Eric Hall

    Eric Hall

    Director
    LinkedIn
  • Walter Millsteed

    Walter Millsteed

    Director
    LinkedIn
  • Pierre Maartens

    Pierre Maartens

    Farm Mgt Consultant
  • Hilary Wittwer

    Hilary Wittwer

    Agronomist & VRT
  • Hannah Franz

    Hannah Franz

    Support
  • Shirley O’Farrell

    Shirley O’Farrell

    Support
  • Rachael Ferguson

    Rachael Ferguson

    Support
  • Carter Johnson

    Carter Johnson

    Graduate Farm Mgt Consultant

Northam

  • Graeme McConnell

    Graeme McConnell

    Managing Director
    LinkedIn
  • Dani Whyte

    Dani Whyte

    Agronomist
  • Glen Brayshaw

    Glen Brayshaw

    Farm Mgt Consultant & Grain Marketing Advisor
    LinkedIn
  • Emily Dempster

    Emily Dempster

    Grain Marketing Advisor
  • Karen Borrett

    Karen Borrett

    Support

Perth

  • Cameron Weeks

    Cameron Weeks

    Director
    LinkedIn
  • Jerome Critch

    Jerome Critch

    Grain Marketing Director
    LinkedIn
  • Nick Joyce

    Nick Joyce

    Grain Marketing Advisor
  • Sophie Wooldridge

    Sophie Wooldridge

    Grain Marketing Advisor
  • Colin Rose

    Colin Rose

    Business Manager
  • Marie Berent

    Marie Berent

    Support
  • Nic Sewell

    Nic Sewell

    Grain Marketing Advisor
  • Tyson Fry

    Tyson Fry

    Farm Management Consultant